It is also important to base your choice on the way you plan to attract new prospects to your business and your overall marketing goals. Consequently, it's important to have a grasp of your site's layout and types of pages you’ll need before reviewing your template options. Making the wrong choice of a template can cause problems down the line. Templates are the structural elements that determine the functionality, layout, and appearance of your website. Choose A Template By FeaturesĪrguably, the first step in building a Squarespace website is choosing a template. Got the car to template analogy? Okay, let's move on. It will take some work to do this and often what looks like a feature may just be a design change in the Style Editor combined with page layout. That said, in most Squarespace template families, you can customize the features you want within the template family. Now, to complicate matters a bit, not all options were available on all vehicles that were driven off the showroom floor and not all features are available on a specific template from the Brine family of templates. If Brine is the Chevy Caprice than Greenwich is the Olds Delta 88, Hyde is the Pontiac Bonneville, Juke is the Buick and so on. It was simple to offer design choices to car buyers by changing the badging, interior, grill and other attributes to give what is ostensibly the same car a different look and feel. If we think of GM's Full-size vehicles as The Brine Family than the Brine template is the Chevy Caprice or the vehicle on which all others are based. The General Motors B Platform was used to create a variety of full-size vehicles including the Oldsmobile Delta 88, Chevy Caprice, Pontiac Bonneville and the Buick LeSaber. In Squarespace, instead of platforms, we have families of templates like Bedford, Brine, Pacific, Tremont, York and more. Car Platforms Equal Template FamiliesĮach line of vehicles had body styles that used the same platform or underlying structure like the vehicles frame and the overall look of the body. So, like General Motors, Squarespace is the umbrella company that has multiple lines of vehicles like Oldsmobile, Chevy, Pontiac, and Buick. If you're reading this article you've likely made the choice to use Squarespace. Think of Wordpress, ExpressionEngine, and Squarespace as an equivalent to Ford, Chrysler, and General Motors. Content management systems are like the "Big 3" automakers from the 1960's.
The choices you make when buying a new car are remarkably similar to selecting a template for your new website. How Choosing A Squarespace Template Is Like Car Buying
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This article provides an overview of the different characteristics of Squarespace templates so that you can find the right template design for your business. Learn how to make a template decision by determining your business goals, understanding the differences and similarities and selecting features that support your marketing efforts.
Selecting a Squarespace Template That Works For Your Firm
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